Gift Card Merchandising for Blackhawk
Implementing and transitioning
Blackhawk (BHN) entrusted Service Innovation Group to manage new card implementations and transitions. With a Benelux field sales team of over 30, we ensured their gift cards and prepaid cards achieved maximum visibility and impact in stores.
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Comprehensive Retail Support
We provided fully trained retail merchandisers to:
- Enhance in-store visibility of gift cards and prepaid cards.
- Schedule one-off, monthly, and weekly visits using retailer sales data to target the right stores at the right time.
- Focus on retailers such as Kruidvat, Trekpleister and Bruna
Results Achieved by the Benelux team
- A total of 2500 visits over 2024
- Visits carried out across 3 major retailers.
- 15% (NL) - 25% (BE) average improvement in POG compliance from entry to exit
- 99% exit POG compliance achieved.
- Proactive removal of delisted stock and outdated POS, ensuring only new stock was available in stores.
- Comprehensive OOS reporting, enabling timely stock replenishment.
- Day 1 promo compliance reports for all activities, ensuring promotions were executed flawlessly.
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Make your mark on the retail world!
We're always looking for passionate individuals who want to make a difference in a dynamic and growing industry.
